Big Ideas, Part 2 (Last Names G-M)

To challenge people and create the frame for the day, we invited people to submit their Big Ideas in advance the Beyond Cause Marketing summit. We asked people to push themselves and go beyond the known factors, not just repeat proven principles. The format we chose featured two questions. The first had to be answered in 49 words or less (all but a few succeeded) and the second was a fill-in-the-blank.

Question #1 
49 words or less
What is your Big Idea for how companies, nonprofits, and government can engage individuals in solving social issues?

Question #2 
Fill-in-the-Blank
For now on, successful cause initiatives need to _______________________ [e.g. focus on X, involve Y, judged by Z].

Since we have a lot of them, we’re sharing them in alphabetical order in a three-part series of posts.  In Part 2, we feature the Big Ideas from everyone whose last name begins with G-M. Continue reading

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Big Ideas, Part 3 (Last Names N-Z)

To challenge people and create the frame for the day, we invited people to submit their Big Ideas in advance the Beyond Cause Marketing summit. We asked people to push themselves and go beyond the known factors, not just repeat proven principles. The format we chose featured two questions. The first had to be answered in 49 words or less (all but a few succeeded) and the second was a fill-in-the-blank.

Question #1 49 words or less What is your Big Idea for how companies, nonprofits, and government can engage individuals in solving social issues? Question #2 Fill-in-the-Blank For now on, successful cause initiatives need to _______________________ [e.g. focus on X, involve Y, judged by Z]. Continue reading

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Big Ideas, Part 1 (Last Names A-F)

To challenge people and create the frame for the day, we invited people to submit their Big Ideas in advance the Beyond Cause Marketing summit. We asked people to push themselves and go beyond the known factors, not just repeat proven principles. The format we chose featured two questions. The first had to be answered in 49 words or less (all but a few succeeded) and the second was a fill-in-the-blank.

Question #1 
49 words or less
What is your Big Idea for how companies, nonprofits, and government can engage individuals in solving social issues?

Question #2 
Fill-in-the-Blank
For now on, successful cause initiatives need to _______________________ [e.g. focus on X, involve Y, judged by Z].

Since we have a lot of them, we’ll be sharing them in alphabetical order in a three-part series of posts.  In Part 1, we feature the Big Ideas from everyone whose last name begins with A-F.

Deb Adams
CEO, domo domo IMG

My Big Idea: The New ROI
Revise the standard method of assessing return on investment as a measurement of success by creating a next generation model of ROI that includes a quantifiable variable measurement of social impact…R.O.I.S. If we don’t measure success and social change with similar criteria in private and public sectors, how do we know we are making an impact?

For now own, successful cause initiatives need to:
think of their social causes as necessary, and very important, products and market them as such.

Continue reading

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