On October 8, 2010, 125 innovators and disruptors from companies, nonprofits, government, and academics gathered on the MIT campus for the Beyond Cause Marketing summit, co-hosted by CauseShift and X PRIZE LAB. The purpose of the day was to create new ways for organizations to engage individuals in solving social problems – not just raise awareness and funds.
We covered a lot of ground in a short amount of time, so we’ve pulled all the audio transcripts and Big Ideas into one post for your convenience. Enjoy browsing through them and finding out what was shared that day.
Welcome Message transcript
Scott Henderson and Erika Wagner
One:One Interview transcripts
Moderated by Brian Reich
David Boyer, Waystohelp.org
Edward Boches, Mullen
Ross Kimbarovsky, crowdSPRING
Courtney King, Committee Encouraging Corporate Philanthropy
Erika Wagner, X-PRIZE
Dan Munz, Challenge.gov
Report of Findings
This final summary organizes the ideas and insights generated on October 8, 2010, around three main principles for organizations to consider and adopt.