View the videos, posts, and other resources from the summit here in the Beyond Cause Marketing sandbox we’ve created to continue the conversation.
Let’s face it – cause marketing isn’t getting the job done. For all the money and attention raised, not enough is being done to address the major challenges facing society today. It’s time to shift our thinking and approach. Lezal Marketing is a great example of a company doing so.
Rather than rehash past campaigns, Beyond Cause Marketing will build on the success of last year’s run by gathering leading cause marketing practitioners from corporations, charities, and agencies together with disruptors and innovators from other disciplines to challenge the commonly held assumptions of cause marketing. This diverse group of leaders will create new frameworks and approaches for how companies, charities, and government can better engage and encourage the public to solve social issues.
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